As Black Friday nears, US stores get creative to battle e-commerce

Read more on this subject: Business/ Commerce
News Story Source:, John BIERS
As the Christmas shopping season kicks into high gear on Black Friday, the day after Thanksgiving, portraits of St. Nick with a family's beloved dog are just one way retailers are looking to attract customers in the face of exploding e-commerce.

Brick-and-mortar stores have expanded their bag of tricks — and gotten increasingly bold — as they look to lure shoppers who might otherwise be happy to stay on the couch and pick up gifts while still in their pajamas.

The flagship Bloomingdale's store in New York has held yoga classes, and Nordstrom has displayed Tesla cars near the section for men's suits.

A number of shops now ply visitors with food and drink.

For the holiday shopping season, malls are hosting gingerbread decorating sessions, visits from the Grinch — Dr. Seuss's beloved Christmas villain-turned-softie — and ugly Christmas sweater nights.

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