Amazon’s Palm Reader Launches at First Non-Amazon Venue…

Read more on this subject: Business/ Commerce
News Story Source:, By Matt Novak
The Red Rocks Amphitheatre in Denver will use the new tech for ticketed events.

Amazon's electronic palm reader technology, known as Amazon One, launched at the Red Rocks Amphitheatre in Denver on Tuesday, according to a press release from the retailing giant. It's the first deployment of Amazon One's biometric reader outside of an Amazon-owned property and is certainly a sign of things to come. In fact, Amazon seems to be banking on rolling this technology out everywhere.

Amazon One is already being used at Amazon's brick-and-mortar stores, as well as several Whole Foods, which Amazon also owns, where people who sign up for Amazon One provide a scan of their palm-print. Once registered, those palm prints can then be used to purchase items.

Starting today, concertgoers at Red Rocks Ampitheatre in Colorado will be able to sign up for the service, which will allow entry to the concert venue with a swipe of their hand. Red Rocks will have a kiosk for anyone w
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