The Century of the Self Video Documentary (Publisher, and Kanye West, Recommended)

Read more on this subject: Propaganda
Feature Article by Donna Hancock

The Century of the Self (Full Documentary):


How politicians and business learned to create and manipulate mass-consumer society.

Adam Curtis, The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.

Documentary Century of the Self broken down in to 4 parts:

The Century of the Self – Part 1: "Happiness Machines"

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the firs
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