Jack in the Box Brainstormed With a Cannabis Company to Create the Ultimate 'Munchie Meals'

Read more on this subject: Business/ Commerce
News Story Source: http://www.adweek.com
As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed. Netflix dipped its toes in the pot world by patterning with a weed dispensary to create 12 strains of weed based on some of the streaming service's most popular shows, and now a fast-food chain is getting in on the action.

Earlier the week Jack in the Box announced a partnership with Merry Jane—a weed-focused digital media company launched in 2015 by Snoop Dogg—to create Munchie Meals. It's sort of like a happy meal, but for adults who like to smoke weed. Ya feel?

"Jack's Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them—whether you're at a concert, up late playing video games or pulling an all-nighter," Iwona Alter, CMO at Jack in the Box,
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